Boutros Boutros is Divisional Senior Vice President for Emirates’ Corporate Communications, Marketing and Brand department. He is responsible for all marketing and communications activities across the globe for the 80-plus businesses under the Emirates group umbrella. His remit includes – Advertising, Sponsorships, Events, Promotions, Merchandising, Public Relations, Internal Communications, Digital Communications, Creative Services, Social Media and Passenger Communications & Visual Services.
In his over 2-decade career with Emirates, Boutros has played a key role in building the company’s global brand presence through strategic sponsorships and integrated marketing communications programmes. He oversees a team of over 250 professionals and more than 100 global agencies, representing the full marketing spectrum, in delivering creative marketing communications campaigns and solutions for Emirates Airline and Group.
Boutros has over two decades of experience in journalism, public relations and marketing communications. Prior to joining Emirates, he was the London-based Business Editor of leading Pan-Arab daily newspaper Sawt Al Kuwait. Prior to that role he was Managing Editor for Al Hawadeth, a weekly Pan-Arab magazine.
He also held roles at Dubai-based PR agency Bain Communications, where he managed a variety of clients in sectors including aviation, automobile, travel and tourism. He also led teams at P.S.L London, a multinational advertising and marketing firm in London specializing in the Middle East.
Boutros Boutros
Emirates Airline Divisional Senior Vice President, Corporate Communications, Marketing and Brand
